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Starting with our Pricing I course last semester, we offer a multi-part series on how to price your work in a creative business. Semester II brings the Pricing for Creative Businesses II. 

This second semester pricing course will dig a bit deeper into the world of pricing. We'll look at specific pricing examples in two industry categories: custom calligraphy projects, and building a pricing sheet as a paper pusher (i.e. stationer).

When we talk about pricing for custom calligraphy projects, this includes oddball projects such as large scale quotes, wedding vows, family crests, large menus, large seating charts, etc. We'll talk about how to price your time as well as the cost of product for these situations. In addition, we'll talk about building your pricing as a calligrapher and the different pricing structures that are available.

The second example we'll get into is pricing paper, printing, assembly details, and your time as a stationer. Having estimates of these costs will help to dramatically cut down the time it takes to return quotes to clients while ensuring accuracy in your pricing. 

As with all the other Semester II courses, registration will open on December 12, with class materials becoming available on January 13th! 

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Our next course for Semester II is all about Branding!

In a creative market, branding is king (or queen, but she's a hereditary queen, so the king doesn't outrank her. There's a little monarchy humor for you!). How you brand yourself affects how potential clients view you before they've ever even made contact. 

In this course, we'll look at how to go about branding your company, how to define your brand style, define your market and how to brand for it, and how to design for yourself (we're our hardest clients!).

We'll utilize design boards and sketching, working through our own creative processes, so if you're signed up for class passes of all the Semester I and II courses, definitely consider taking the other ones first! 

Registration for Semester II courses opens again on December 12th. Classes will become available beginning January 13 until the end of the semester in June 2017. 

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Next up in our courses for Semester II, Design Boards for Creatives!

This course focuses on design boards and how to utilize them in your own creative process to hone in on and communicate design scopes to clients. It works great as a follow up to the Sketching for Creatives and Establishing Your Creative Process courses from Semester I. In fact, we would highly suggest taking at least the Creative Process course before this one, so that you can best put your design boards to work within your creative process. 

Further narrowing your creative process allows for less time doing the back and forth with clients as well as reducing the amount of time spent with too many ideas flying around. Design boards help both you as the creative, as well as your client, keep the end design goals in mind, stay focused, and work more efficiently. In this course we will discuss what design boards are and their purpose within your creative process and go through how to create one effectively. 

Registration for Semester II courses begins December 12th and classes will be available on January 13th, 2017. Can't wait to see you there!