Course | Intro to Instagram Styling

If you're anything like us, you love scrolling through Instagram and looking at all the pretty pictures -- and so do your potential clients! 

Compelling visuals paint a picture for potential clients and customers. Maybe these are beautifully shot examples of your work, or maybe they're lifestyle images that evoke your brand's mood. You want your visitors to easily picture the ways in which your creative business and artistic endeavors can add value to their lives. 

This course will cover both the basics of Instagram as a social media branding platform, including concepts such as showing your style, making choices with intention, and using hashtags, as well as tips on the actual creation of well-photographed content. For styling and photography, we'll go over the basics of how to light your photos, choose props, and style and edit your images. 

Used effectively, Instagram can be a powerful tool to bring awareness of your brand, network with other creatives, and drive traffic to your inbox! 

Design House Prep School | A School For Creatives | Creative Workshops | Styling for Instagram
Victoria Rothwell
Course | Calligraphic Flourishes
Design House Prep School | A School for Creatives | Creative Workshop

If you're at all familiar with our work at Design House of Moira, you know we love pointed pen calligraphy. Even more, you know we love flourishes on our calligraphy. Flourishes in the right place can bring emphasis to certain words, bring balance to a piece, add artistic style, and change the overall feel of whatever you are calligraphing.

Whether your finished calligraphy will be used for the names on an invitation or a calligraphed envelope address, wedding vows or a monogram, mastering the art of flourishing will elevate your calligraphy and help you create a more polished final piece. 

In this course, we will cover common styles of flourishing, common mistakes, how to build muscle memory, visually balance your flourish placement, and finish with examples of how you can apply flourishes to multi-line pieces. 

Victoria Rothwell
Course | Contracts & Invoicing for Creatives
Design House of Moira | Design House Prep School | A School for Creatives | Creative Workshops

Having amazing artistic talent is only half the battle. Robust contracts are there to protect you and your clients to make sure everyone is getting what they need out of the relationship. 

Perhaps you had a background in law before you got started in a creative business, in which case, AWESOME, let's be friends! But if you're like the rest of us, you may not have any experience creating your own contracts and invoices and may be floundering to know what you may need to do to get all your i's dotted and t's crossed. 

For this course, we worked with the lovely and talented Paige Hulse of Paige Hulse Law, who is an attorney for creative entrepreneurs and online small business owners. After working as a contract litigator by day and running a calligraphy business by night, in 2017 she took the leap of starting her own practice, bridging the gap between the creative and legal worlds. She now works one on one with creatives at Paige Hulse Law, and recently opened the Creative Law Shop, where she sells contract templates and resources for entrepreneurs.

You'll walk away from this course with the knowledge you need to set your creative business up the right way when it comes to your contracts and invoices. 

Victoria Rothwell
Stationer 101 Crash Course
Design House of Moira | Design House Prep School | A School for Creatives | Become a Stationer

As we developed our new course Designing a Suite: From Start to Finish, we realized there are a lot of other courses already available in DHPS that students interested in creating a wedding invitation suite for a client would benefit from. This class bundle will take you through the must-take courses -- truly from start to finish -- so that you can properly conceptualize and make decisions about everything from your creative process to the actual nitty gritty details of designing your artwork and digitizing and printing them.

WHAT YOU'LL GET

- SEVEN awesome classes

1. Establishing Your Creative Process
2. Sketching for Creative Businesses
3. Design Boards for Creative Businesses
4. Paper & Printing Flowchart
5. Designing a Suite: From Start to Finish
6. Digitizing I: Calligraphy & Artwork
7. Digitizing II: Creating a Digital Proof

- All seven courses in one class pass are available for 15% off the cumulative total.

- Access to anything included in the courses individually, such as:

1. course videos, 
2. handouts, and
3. access to the private Facebook group.

ESTABLISHING YOUR CREATIVE PROCESS

Honing and refining your creative process as a business is such an incredibly important part of owning and running a profitable creative business. You could have the most compelling idea for a product or service ever, but without a strong process to back it up, you'll be using up all your time putting out unnecessary fires rather than being productive and creating more awesome stuff to sell.

A consistent workflow and well-established process helps us manage our clients, set client expectations correctly, correct our time management problems, elevate our client's experience, and ultimately be more profitable. It puts YOU in the driver's seat, helping you and the client to be more efficient and effective, and ultimately creating a more satisfying experience for everyone involved.

This course will walk you through general steps based on our creative process as a stationer, all while discussing ideas and questions you should go through as you develop your own creative process to best suit your own unique business and clients.

SKETCHING FOR CREATIVE BUSINESSES

Communication - the key to a successful relationship. This is true for any relationship, but especially one with your client!

As a stationer, I can't overstate how much sketching has helped me communicate more effectively and efficiently with clients. This is a perfect course for those creatives in stationery related businesses looking to hone their paper process with their clients, but it's also a great course for all creatives looking to smooth out their customer experience.

We'll talk about why having a sketching stage is important, how transparent to be with your clients, its advantages as well as how to go about adding a sketching stage into your own process.

If you have or are planning to take the Creative Process course, this course goes hand-in-hand with the principles laid out in that course!

DESIGN BOARDS FOR CREATIVES

After taking the Creative Process course in Semester I, hopefully you now understand the value in refining your creative process and see how it plays into the client experience. In addition to sketching (also talked about in Semester I), design boards are a great detail that can be added to your creative process to help narrow down a client's needs and wants.

Design boards can be used to hone in on and communicate design scopes to clients. Further narrowing your creative process allows for less time doing the back and forth with clients as well as reducing the amount of time spent with too many ideas flying around. Design boards help both you as the creative, as well as your client, keep the end design goals in mind, stay focused, and work more efficiently.

In this course you'll be walked through creation of a very basic design board for a client's branding.

PAPER + PRINTING FLOW CHART

Commercial printing, whether you outsource or print in-house, is never as easy as just hitting Ctrl+P. Learn the ins and outs, save yourself time, money and sanity as we walk you through choosing the correct design + paper + printing method for yourself and your clients from the start. If you've ever struggled to finish a project on time due to printing snafus, last minute design changes based on printing methods, or struggled to reconcile your client's vision with your printing capabilities, this is the course for you!

In addition to the nitty gritty of actual printing, we'll also be looking at helping your clients make their paper/printing decisions correctly through education, correct presentation and bringing in some "spin" that we'll learn in the Art of Saying No.

DIGITIZING CALLIGRAPHY AND ARTWORK

Do you have awesome artwork or calligraphy skills on paper and no idea how to translate that to the computer? Digitizing your work is the first step in translating your beautiful artwork from paper to pixel. We'll be starting at the beginning and walking you through scanning, editing and using calligraphy and artwork in your layouts and designs. This will be a beginner to intermediate course.

Although instruction will be using specific examples and methods in the Adobe Creative Suite (specifically, Photoshop), we do not require you to purchase Photoshop in order to take the course. The same principles could be applied to other photo-editing software, including free alternatives like GIMP, or take advantage of the free trial from Adobe to see if Photoshop is for you.

DESIGNING A SUITE - FROM START TO FINISH

If you've been following along with DHPS over the past two years, we've been slowly building the foundations for completing a successful project with a wedding stationery client. We've learned to develop our creative process, work with our clients through the sketching process to nail down their ideas, guide clients to the right decisions about paper and printingbased on their desires and budget, and digitize our hand-done artwork into something we can use in a digital design.

All of those skills are SUPER important and will make your life 100% easier over the course of your project, but how do you go about designing the suite itself?

This course will cover the nitty gritty details of how to make your design decisions as you implement all the information you've gathered from your client into their dream invitation suite. How will you lay out your artwork? Where will you put the visual weight? What kind of printing are you doing, and how will that affect your artwork? We'll work through the design of an example suite in the course from digitized artwork to the final print-ready files. 

DIGITIZING II - CREATING A DIGITAL PROOF

In Digitizing I, you learned to scan and clean physical artwork in Photoshop and Illustrator, turning your work into digital files you could use in, for example, a wedding invitation suite of your own design.

This course builds on those skills and complements "Designing a Suite - From Start to Finish" by showing you how to create a digital proof of your completed artwork designs for your client. We love the way a digital proof helps to elevate your client experience to the next level. A well-done proof clearly communicates the various features of your project from the main invitation to the custom wax seals, helps your client better imagine the full suite and final product as a whole, and allows you to share a visually pleasing, branded representation of the whole project.

We'll be using Adobe InDesign extensively in this course and taking advantage of how the Creative Suite products play nicely together. You'll walk away from this course with a crash course in the basics of InDesign and the knowledge and tools to complete a document template for your own digital proofs.

While purchase of this particular program is by no means a requirement for taking the course, many commands and functions may be specific to InDesign. If you are more comfortable with another desktop publishing program, would prefer to create your proof fully within another program such as Photoshop itself, or have not yet decided to take the plunge and purchase the Adobe products yourself, you may still find many of the principles we discuss helpful in your case.

Victoria Rothwell
Course | Digitizing II - Creating a Digital Proof

In Digitizing I, you learned to scan and clean physical artwork in Photoshop and Illustrator, turning your work into digital files you could use in, for example, a wedding invitation suite of your own design. 

This course builds on those skills and complements "Designing a Suite - From Start to Finish" by showing you how to create a digital proof of your completed artwork designs for your client. We love the way a digital proof helps to elevate your client experience to the next level. A well-done proof clearly communicates the various features of your project from the main invitation to the custom wax seals, helps your client better imagine the full suite and final product as a whole, and allows you to share a visually pleasing, branded representation of the whole project. 

We'll be using Adobe InDesign extensively in this course and taking advantage of how the Creative Suite products play nicely together. You'll walk away from this course with a crash course in the basics of InDesign and the knowledge and tools to complete a document template for your own digital proofs.

While purchase of this particular program is by no means a requirement for taking the course, many commands and functions may be specific to InDesign. If you are more comfortable with another desktop publishing program, would prefer to create your proof fully within another program such as Photoshop itself, or have not yet decided to take the plunge and purchase the Adobe products yourself, you may still find many of the principles we discuss helpful in your case. 

Design House Prep School | A School for Creatives | Creative Workshop
Victoria Rothwell
Course | Watercolor III - Florals
Design House Prep School | A School for Creatives | Creative Workshop

In our first two watercolor courses, you learned how to experiment with and discover the properties of your paints, basic techniques such as wet-on-wet and wet-on-dry painting, how to combine colors into a color wheel to further explore your chosen paints, and how to use those color combinations to mix your own custom paints and inks.

Watercolor III will build on those foundations and bring you into the realm of creating floral and leaf shapes! The first part of the course will be devoted to studies of the anatomy of a flower and learning different centers and petal shapes as well as basic composition. Firm grounding in the formation and foundations of actual florals is integral to creating your own interpretation that is still recognizable as a flower to your audience. We will be learning how to take actual flower anatomical parts and combine them together creating a stylized version.  The ultimate goal of this course, explored in the latter half of the course, is to help you create non-photorealistic floral and leaf artwork of your own.

Victoria Rothwell
Course | Designing a Suite from Start to Finish

If you've been following along with DHPS over the past two years, we've been slowly building the foundations for completing a successful project with a wedding stationery client. We've learned to develop our creative process, work with our clients through the sketching process to nail down their ideas, guide clients to the right decisions about paper and printing based on their desires and budget, and digitize our hand-done artwork into something we can use in a digital design. 

All of those skills are SUPER important and will make your life 100% easier over the course of your project, but how do you go about designing the suite itself? 

This course will cover the nitty gritty details of how to make your design decisions as you implement all the information you've gathered from your client into their dream invitation suite. How will you lay out your artwork? Where will you put the visual weight? What kind of printing are you doing, and how will that affect your artwork? We'll work through the design of an example suite in the course from digitized artwork to the final print-ready files. 

Design House of Moira | Design House Prep School | A School for Creatives | Creative Workshops
Victoria Rothwell
COMING SOON - SEMESTER IV

Happy 2018 to all of our perpetual students!!

Our fourth (isn't that crazy??) semester is coming up soon, and we're so excited to share what we have planned with you all! 

Semester IV courses will be announced on Monday, January 22 as we prepare for pre-registration to open on January 25, so stay tuned!

xoxo

DHPS Team & Menagerie

Design House of Moira | Design House Prep School | A School for Creatives | Creative Workshops
Victoria Rothwell
12 Days of Christmas - Day 12

...on the twelfth day of Christmas, my true love gave to me...

W97A8618.jpg

15% OFF

ALL WEDDING STATIONERY ORDERS

Because we wouldn't want our stationery clients to be left out this holiday season, we are offering 15% OFF ALL WEDDING STATIONERY ORDERS if you send in your inquiry TODAY at Design House of Moira.

That means, any inquiry received today, December 24, that continues on to an eventual contract will be eligible for a 15% discount on their full invitation or save the date order. 

Design House of Moira prides itself on creating beautiful, heirloom quality, one of a kind suites of wedding stationery, with every piece tailored to your personality and style. If you or someone you know will be planning an upcoming wedding soon, send us an inquiry at the contact page to see if we would be the right fit for you!

Victoria Rothwell
12 Days of Christmas - Day 11

...on the eleventh day of Christmas, my true love gave to me...

W97A8921.jpg

FREE ARTWORK

We love gorgeous artwork and pretty things, and we know you do too! Even better, we love it when they're free.

Newsletter subscribers & current students of Design House Prep School will receive some digital pretties such as printables and wallpaper backgrounds for their smartphones a few times throughout our holiday celebration. 

Today, we are celebrating with line botanicals! We absolutely love how gorgeous and versatile this style can be, especially when combined with other styles of art. We have incorporated our line botanical technique into our invitation work alongside watercolor florals, minimal type, calligraphy both modern and traditional, and loved it more every time. We hope you enjoy this line botanical piece and--pssst! If you are interested in making some yourself, we have a Line Botanical course available with DHPS Semester III! So check your inboxes and get downloading!

Victoria Rothwell