Master Class | Scarcity Mentality
Sometimes there just isn't enough to go around...
When we feel like there isn't enough work to go around, we end up jumping on any and everything that comes our way. We live with the feeling that we just don't know when or how or from where our next job is coming from, so we better take what we can get while we can get it. It doesn't matter if the work isn't what we want to be doing, isn't our style or our ideal budget, we still have to take it.
So we take it all. We're overwhelmed, our dream job is making us miserable, we're working insane hours (night and weekends included), we're anxious, we're working with terrible clients, we have no idea why we decided to take on this crazy idea of owning a business.
...and the worst part? We're still not really making any money.
Most creative business owners answer the same...we just have to take on more clients and work more hours.
When living with scarcity mentality, we focus only on the short term and what we think is available right this very second without any thought to how it will affect us in the long run.
...ignore the long term options
It's extremely difficult to plan for the long term when our short term scarcity mentality has us scrounging for every little penny every day and unable to focus on the long game.
...jealousy and sadness
When we are struggling so hard to make ends meet and dread getting up every day, we end up becoming envious of others around us who seem to be experiencing successes and happiness. The comparison to our own lives breeds sadness and jealousy.
So how do we overcome living like this??
- We can start by defining the work we want to be doing and why.
- Taking a good look at our target market and making sure our aesthetic and work has a market to sell to
- Building a brand that stands for our aesthetic and price point
- Market to your target market
- Building strong industry relationships
- Define your ideal client and seeking only to work with them
- Learn to say no
- Learn to set boundaries
We go into detail in our Pricing for Creatives I course if you're interested in learning more!