Cyber Monday Flash Sale!
Get in early for Semester II registration! We're opening up pre-registration for Semester II courses on Cyper Monday! Use coupon code 'cybermonday' and get 20% off all Semester II courses, including the Class Pass.
Semester II courses will open for full registration on December 12th
PRICING FOR CREATIVE BUSINESSES II
Our second semester pricing course will dig a bit deeper into the world of pricing. We'll look at specific pricing examples in two industry categories: custom calligraphy projects and building a pricing sheet as a paper pusher (i.e. stationer). Pricing for custom calligraphy projects will include large scale quotes, wedding vows, family crests, large menus, large seating charts, etc. We'll talk about how to price your time as well as the cost of product for these situations in addition to building your pricing as a calligrapher and the different pricing structures that are available. The second example we'll get into is pricing paper, printing, assembly details, and your time as a stationer to cut down the time it takes to get quotes to clients and ensuring accuracy in your pricing.
CREATIVE: WATERCOLOR II
Following up our watercolor I course (color theory), we'll be moving in to more color mixing as well as understanding how different base shades mix together. We'll be mixing custom colors to match pantone or printed shades, perfect if you're a calligrapher mixing ink to match a clients invitation.
CREATIVE: CYANOTYPE PRINTING
Cyanotype printing, invented in 1842, originally had its origins in reproductions, specifically blueprints (hence the name) but also can produce gorgeous cyan or prussian blue prints. We'll learn about the process and create botanical prints!
CREATIVE: DESIGN BOARDS FOR CREATIVES
Following up our Sketching for Creatives and Establishing Your Creative Process courses in semester I, we'll be doing a course in design boards and how to utilize them in your own creative process to hone in on and communicate design scopes to clients. Further narrowing your creative process allows for less time doing the back and forth with clients as well as reducing the amount of time spent with too many ideas flying around. Design boards help both you as the creative, as well as your client, keep the end design goals in mind, stay focused, and work more efficiently.
Learning how to prioritize, eliminate, stay on task and delegate is life changing - it certainly was for me. Going from working 80+ hours a week to working 36 or less and taking the month of December off gave me the energy and drive I needed to build my business and stay sane. In this course, we'll get into the nitty gritty of necessity, learn how to prioritize our time and tasks, and get more done in a shorter period of time.
In a creative market, branding is king (or queen, but she's a hereditary queen, so the king doesn't outrank her. Theres a little monarchy humor for you). We'll look at how to go about branding your own company, how to define your brand style, define your market and how to brand for it, and how to design for yourself (we're our hardest clients!). We'll utilize design boards and sketching, working through our own creative processes.