PRICING FOR CREATIVE BUSINESSES II
Our second semester pricing course will dig a bit deeper into the world of pricing. We'll look at specific pricing examples in two industry categories: custom calligraphy projects and building a pricing sheet as a paper pusher (i.e. stationer). Pricing for custom calligraphy projects will include large scale quotes, wedding vows, family crests, large menus, large seating charts, etc. We'll talk about how to price your time as well as the cost of product for these situations in addition to building your pricing as a calligrapher and the different pricing structures that are available. The second example we'll get into is pricing paper, printing, assembly details, and your time as a stationer to cut down the time it takes to get quotes to clients and ensuring accuracy in your pricing.
CREATIVE: WATERCOLOR II
Following up our watercolor I course (color theory), we'll be moving in to more color mixing as well as understanding how different base shades mix together. We'll be mixing custom colors to match pantone or printed shades, perfect if you're a calligrapher mixing ink to match a clients invitation.
CREATIVE: cyanotype printing
Cyanotype printing, invented in 1842, originally had its origins in reproductions, specifically blueprints (hence the name) but also can produce gorgeous cyan or prussian blue prints. We'll learn about the process and create botanical prints!
CREATIVE: design boards for creatives
Following up our Sketching for Creatives and Establishing Your Creative Process courses in semester I, we'll be doing a course in design boards and how to utilize them in your own creative process to hone in on and communicate design scopes to clients. Further narrowing your creative process allows for less time doing the back and forth with clients as well as reducing the amount of time spent with too many ideas flying around. Design boards help both you as the creative, as well as your client, keep the end design goals in mind, stay focused, and work more efficiently.
Learning how to prioritize, eliminate, stay on task and delegate is life changing - it certainly was for me. Going from working 80+ hours a week to working 36 or less and taking the month of December off gave me the energy and drive I needed to build my business and stay sane. In this course, we'll get into the nitty gritty of necessity, learn how to prioritize our time and tasks, and get more done in a shorter period of time.
In a creative market, branding is king (or queen, but she's a hereditary queen, so the king doesn't outrank her. Theres a little monarchy humor for you). We'll look at how to go about branding your own company, how to define your brand style, define your market and how to brand for it, and how to design for yourself (we're our hardest clients!). We'll utilize design boards and sketching, working through our own creative processes.
PRIVATE FACEBOOK GROUP
Registering for any Prep School course grants you admission to our online private Facebook group; a place to share our struggles, get encouragement, share successes, ask questions, problem solve, and create a community of artists striving to become better together. Any course also earns you our "I'm attending Design House Prep School 2016" social media badge to share across your social media platforms to help kick start our community.
We will hold a live Q&A session at the beginning, midpoint and conclusion of each semester to chat, get to know one another, address specific or commonly asked questions, and further our community.
The entire community will also have access to a number of shorter bonus videos throughout the semester, touching on smaller topics of interest, commentary, humor and industry. These are released throughout the semester and made available to any students joining after their release.
Each course also includes a homework assignment with multiple due dates throughout the semester (depending on when you signed up for the course) so each group of students taking a given course can share their homework throughout their social media and in our private Facebook group to chat about the assignment, share struggles and successes with one another.