Posts tagged creative business owners
Course | Watercolor II

We'll be walking through our semester II course lineup over the next few days!  First up, one of our creative courses for semester II is Watercolor II

Design House Prep School | A School for Creatives | Watercolor

Watercolor II

Our first watercolor course (aptly named Watercolor I from Semester I) focused on color theory and understanding the colors and paints you're working with. With this second step in Watercolor II, we will be building on our previous knowledge, moving on to more color mixing as well as understanding how different base shades mix together.  

We'll be mixing custom colors to match Pantone or printed shades, perfect if you're a calligrapher mixing ink to match a clients invitation.  We'll also look at how to mix custom ink for dip pens. 

As with all the other Semester II courses, registration will open on December 12, with class materials becoming available on January 13th!

If you haven't already taken the first Watercolor I course, but think you might want an introduction or refresher in color theory, registration is still available for Semester I courses through till June 2017! 

Cyber Monday Flash Sale!
Design House Prep School | Cyber Monday

Get in early for Semester II registration!  We're opening up pre-registration for Semester II courses on Cyper Monday!  Use coupon code 'cybermonday' and get 20% off all Semester II courses, including the Class Pass.  

Semester II courses will open for full registration on December 12th

 

Design House Prep School | A School For Creatives

PRICING FOR CREATIVE BUSINESSES II

Our second semester pricing course will dig a bit deeper into the world of pricing.  We'll look at specific pricing examples in two industry categories:  custom calligraphy projects and building a pricing sheet as a paper pusher (i.e. stationer).   Pricing for custom calligraphy projects will include large scale quotes, wedding vows, family crests, large menus, large seating charts, etc.  We'll talk about how to price your time as well as the cost of product for these situations in addition to building your pricing as a calligrapher and the different pricing structures that are available.  The second example we'll get into is pricing paper, printing, assembly details, and your time as a stationer to cut down the time it takes to get quotes to clients and ensuring accuracy in  your pricing. 

 

CREATIVE: WATERCOLOR II

Following up our watercolor I course (color theory), we'll be moving in to more color mixing as well as understanding how different base shades mix together.  We'll be mixing custom colors to match pantone or printed shades, perfect if you're a calligrapher mixing ink to match a clients invitation. 

 

CREATIVE: CYANOTYPE PRINTING

Cyanotype printing, invented in 1842, originally had its origins in reproductions, specifically blueprints (hence the name) but also can produce gorgeous cyan or prussian blue prints.  We'll learn about the process and create botanical prints!  

 

CREATIVE: DESIGN BOARDS FOR CREATIVES

Following up our Sketching for Creatives and Establishing Your Creative Process courses in semester I, we'll be doing a course in design boards and how to utilize them in your own creative process to hone in on and communicate design scopes to clients.  Further narrowing your creative process allows for less time doing the back and forth with clients as well as reducing the amount of time spent with too many ideas flying around.  Design boards help both you as the creative, as well as your client, keep the end design goals in mind, stay focused, and work more efficiently.  

 

TIME MANAGEMENT

Learning how to prioritize, eliminate, stay on task and delegate is life changing - it certainly was for me.  Going from working 80+ hours a week to working 36 or less and taking the month of December off gave me the energy and drive I needed to build my business and stay sane.  In this course, we'll get into the nitty gritty of necessity, learn how to prioritize our time and tasks, and get more done in a shorter period of time. 

 

BRANDING 

In a creative market, branding is king (or queen, but she's a hereditary queen, so the king doesn't outrank her.  Theres a little monarchy humor for you).  We'll look at how to go about branding your own company, how to define your brand style, define your market and how to brand for it, and how to design for yourself (we're our hardest clients!).  We'll utilize design boards and sketching, working through our own creative processes.  

Master Class | Scarcity Mindset

It comes in different degrees and different manifestations.  It affects our work, our decision making abilities and our sanity.  We've all been there, and we'll all be there at some point.  

 

Scarcity Mindset.  

 

This is the mindset you fall into when you don't know when or where your next dollar is coming from.   The fear of not knowing this causes us to make very poor short term decisions that have a massive impact on our future self.  Scarcity mindset is our current self screwing over our future self.  

 

Living in the middle of scarcity mindset is a terrifying place to be.  It's a dark, frantic place.  I know this place very well, I've been there and the likelihood is that you've been there or are currently there.  

 

This is how it happens:  you have a passion, a dream.  Your dream is to quit the daily grind and have a job you're excited to get up to in the morning.  This dream job may be as a fine artist, it may be as a singer, dancer, calligrapher, photographer, programer, or designer.  It could be anything you suspect will bring you joy.  So in an epic fashion, you quit your day job to pursue your passion. 

 

However, you still have to make money.  If you haven't given yourself any overlap cash reserves, you're basically screwed.  Everyone wants to follow their dream, but no one bothers telling you how hard it will be.  

 

So you take whatever work comes your way, you're not picky.  When a client tell you have they have a budget of $500, you work your ass off creating a project that you're happy with and shows your work, regardless of how deep of a discount it took to make that budget work.   Your dedication and desire to succeed means that you spend too much time, effort and money completing projects so that they're up to your standard regardless of what the client can pay you. 

 

You discount your work, you do work for free to "build your portfolio," or "exposure," you do work for friends, family, and free work for clients.  You're working 50 or 60+ hours a week, nights and weekends, you're stressed, tired, frustrated and still not making any money.  Your house is a wreck, your life is a mess, and you have no time.  This type of erratic and frantic behavior also trains your clients to demand more of you, ask for more discounts, and expect a better product from you.  Every single one of them will take advantage of you, your generosity and your desperation.  Clients are like dogs, the can smell fear and desperation.  Now you're taking whatever work comes along, even though it's not really the "dream work" you had in mind.  You're not even proud of half of it because it's just not your style or aesthetic, but you "need" to take it because you "need" the money (need is in quotes because working like this generates so little profit that you don't really "need" that money because there isn't any).

Now you have demanding clients, you're working crazy hours, you're terrified and stressed about money, you're trying to build your portfolio with work that you don't like, but you also don't have time to create work you love, you're exhausted, and you think you're alone in this.  

 

You're not.  This is scarcity mindset.  

 

Scarcity mindset can be avoided and corrected.  Here are some of the ways we talk about avoiding it this semester:

 

- making sure you have some overlap cash from quitting your day job to going full time with your passion

- or make sure your passion covers your bills (and then some) BEFORE you quite your day/part time job

- go through the entire process of your passion BEFORE making it a business.  you have to not only love the passion, but love the process

- say no to work that isnt your idea aesthetic

- say no to work that isnt your ideal budget

- dont give discounts

- know and understand the value of your work and price accordingly

- stop being a perfectionists - done is better than perfect 

 

allowing yourself some overlap time and cash between your day job and passion job (this could also come in the form of a part time job) or making sure your passion covers all your bills before you quit allows you time to grow and curate your business slowly and wisely, and gives you the time to have your long term goals in mind rather than having them overshadowed by scarcity.   Creating a goal road map, understanding how much money you actually need, and choosing the projects that align with those goals builds value in your work in the long term and keeps you sane in the short term. 

Want to learn more about how to avoid it?  We go into great detail with scarcity mindset, getting your money right, when to quit your day job and what it really means to "follow your passion" in our Finding and Exploring Your Passion course.