Semester IV courses

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Color CALIBRATIONS for in house printing

Many stationers are going the route of investing in an awesome printer and handling all their printing needs within their own studio.  This has a ton of benifits to it, but also has some major drawbacks.  Learning the ins and outs of your printers personality, what types of paper it likes and doesn't like, how long it takes to complete projects, etc. is all a major learning curve, but nothing compares to the learning curve of color adjustments.  

Have you ever printed something straight from Illustrator or Photoshop and it looks nothing like your digital file?  The colors are all wrong, they're muted and muddy, reds are browns, blushes are orange and dark greens are black.  Know that frustration?  This course will walk you through making color adjustments specifically for printing in house and will walk you through adding adjustment layers, running test prints, identifying issues and correcting them.  


Sourcing

When working as the go-between between products, production and clients, it's imperative that you're sourcing your materials fully and completely.  Knowing what colors different paper types come in, what envelope sizes are available, what companies are frequently sold out or plagued with back orders (here's looking at you, May Arts).  Grabbing your swatch book to match a specific shade of purple immediately rather than promising a product that doesn't exist, for example.    Presenting your client with accurate and attainable product details when discussing their design will set you as the expert in your field, establishing credibility and trust.  Knowing the full range of available product will also help further define your specific aesthetic as a designer and better meet client needs.  We'll also briefly discuss pricing for different product and how to up-sell your client. 


 

Products: when do you know you're ready

Jenny Sanders will be joining Victoria for an in depth conversation about products and when (or if) to carry them.  We'll go through the questions you should be asking yourself when considering carrying product, what your answers should be and whether carrying products is the right move for your business.  Product examples could be selling prints, a semi-custom line, greeting cards, workshops, ribbon, handmade paper, etc. We'll walk you through the process and behind the scenes efforts of what goes into researching, creating and carrying a product line.  


 

 

intro to bookkeeping

Taught by Jenny Sanders, who has a background in not only being a creative in the wedding industry, but also as a bookkeeper and accountant.  Learn the proper way to set up your accounts, business licenses, credit cards and banks and the basics of balancing, determining your profits, and preparing your books for a tax accountant or CPA.


 

Patterning

There are three ways to create a pattern with artwork: the first is to paint the entire pattern as one piece.  The second is to paint in pieces and arrange manually in Photoshop.  The third is to paint in pieces and arrange a repeating pattern in Illustrator.  In this course, we'll learn the latter two methods, talking about the advantages of painting in pieces as well as how to pattern out your artwork.  We'll also build a crest using the same artwork and you'll finish the course with two patterns and a matching monogram crest.  


 

venue illustrations

Learn to illustrate a venue two ways: the hard way, and the easy way.  We'll be learning one and two point perspective and learn how to illustrate a building the old fashioned way: with pencil, paper, ruler and eraser.  Although this is the time consuming route, it's always important to know the technique before you learn the shortcut.  During the second half of the course, we'll learn to do it the quick and dirty way so you can spend less time illustrating and more time creating.


bonus courses:

We'll have two bonus courses this semester that will be available to all students enrolled in any of the Semester IV courses.  First up, we'll have round two of Mistakes We've Made and Lessons We've Learned with Jenny Sanders along with Victoria & Karen of Design House of Moira.  Join us for a chat about all the stupid mistakes we've made, how we've fixed them (or weren't able to fix them) and how not to make the same mistakes we've made. 

Our second bonus video will be on Invitaiton Wording and Etiquette with Victoria and will walk though the antiquated notions of wording, how to extrapilate information from your client in order to generate wording for their project and how to generate said wording.